How Waterlily is Revolutionizing Long-Term Care Planning—And What It Means for Founders

The Founder’s Chair exists to help visionary founders connect with the right funders and strategic partners. At our 2024 Irvine event, we saw firsthand how these connections can turn big ideas into game-changing ventures. A standout success? Waterlily, an AI-powered long-term care (LTC) planning platform that recently secured $7 million in seed funding from Brewer Lane Ventures, Genworth, Nationwide, Edward Jones Ventures, and top industry veterans.

Solving a Critical Gap in Financial Planning

Launched in March 2024, Waterlily is tackling a massive challenge in long-term care—how to plan ahead for something most families aren’t prepared for. By leveraging AI to analyze over 500 million data points, the platform helps families and financial advisors:
-Predict when LTC services may be needed
-Forecast care costs and duration
-Align financial strategies with evolving healthcare and insurance trends

“Traditional financial planning tools haven’t kept up with the complexity of long-term care,” says John Kim, Founding Partner at Brewer Lane Ventures. “Waterlily is filling one of the biggest gaps in financial security.”

From Personal Experience to Industry Innovation

Waterlily’s co-founders, Lily Vittayarukskul and Evan Ehrenberg, know firsthand how challenging LTC planning can be. Their mission? To make long-term care planning proactive, not reactive—giving families clarity and financial confidence long before care is needed.

“We’re building a system that empowers people to make smart, informed decisions today—not when it’s too late,” says Vittayarukskul.

The Power of Strategic Connections

At The Founder’s Chair, we celebrate founders who are creating real impact. Waterlily’s success is a testament to how the right network, funding, and vision can accelerate a startup’s growth.

With this funding, Waterlily plans to:
-Expand its AI-driven platform
-Enhance predictive care planning tools
-Create even more tailored financial solutions for advisors and families

This is what The Founder’s Chair is all about—connecting ambitious founders with funders who believe in their mission. We’re excited to see what’s next for Waterlily as they continue redefining long-term care planning.

🔗 Learn more about Waterlily: www.waterlily.com
🔗 Discover The Founder’s Chair: www.thefounderschair.com

Est. 1919 · Des Moines, Iowa

HOTEL FORT DES MOINES

A century of stories, one remarkable address

Famous Guests
Scandals & Secrets
Firsts & Innovations
The Beginning
1922
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1922

Helen Keller rang in the New Year here, staying at the hotel while in Des Moines for performances over New Year's Eve.

1927
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1927

Babe Ruth and Lou Gehrig had breakfast here before an exhibition game. Two of baseball's greatest, at the same table, in Des Moines.

1927
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1927

Charles Lindbergh hosted a banquet here after his famous transatlantic flight. The menu featured boneless squab — reportedly a rare Des Moines delicacy at the time.

1933
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1933

Amelia Earhart visited the hotel to speak about her solo flight across the Atlantic — a rare chance for Iowans to hear her story firsthand.

1947
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1947

Mae West stayed here during her performance of "Come on Up" at the KRNT Radio Theater. One imagines she made an impression on the staff.

1959
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1959

Soviet Premier Nikita Khrushchev occupied the Presidential Suite during the height of the Cold War. This hotel has seen history made.

1960
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1960

JFK, LBJ, and Hubert Humphrey all attended dinner here and held a meeting on farm policy — three future or sitting presidents under one roof.

1980
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1980

Elizabeth Taylor stayed here during a Des Moines appearance. Hollywood glamour, right here in the heartland.

1980
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1980

Elizabeth Taylor stayed here during a Des Moines appearance. Hollywood glamour, right here in the heartland.

2003
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2003

Cher requested her own personal mattress be placed in room #1025. The hotel obliged. Room 1025 has never quite been the same.

2008
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2008

Barack Obama and Hillary Clinton both stayed here during the Iowa caucuses — rivals for the presidency, sharing the same address for a night.

1939
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1939

Police raided the Log Cabin Room on the 11th floor, seizing liquor and gambling equipment. The tip reportedly came from the men's own wives.

1927
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1927

When Lindbergh dined here post-transatlantic flight, he reportedly insisted on serving boneless squab, an extravagance that raised eyebrows across Iowa.

1959
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1959

The FBI monitored Khrushchev's stay closely. Guests on nearby floors reportedly had no idea who was sleeping down the hall.

1971
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1971

President Nixon greeted supporters in the lobby during his stay — a reminder that this hotel has always been where Iowa's political drama plays out.

1919
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1919

When it opened, every single room had a bathtub, purified chilled circulating water, and a window. Unheard of luxury for its era.

1938
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1938

The hotel announced the first air-conditioned guest room in Des Moines, a genuine technological milestone that made front-page news.

1953
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1953

100 rooms received TV sets in what was reportedly the largest single installation of televisions in Iowa at the time. The fee to operate yours? 25 cents.

1982
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1982

Governor Terry Branstad nominated the hotel to the National Register of Historic Places, cementing its place in Iowa's official history.

1919
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1919

The hotel opened on July 15, 1919, built for approximately $1.5 million and designed by the architectural firm Proudfoot, Bird & Rawson.

1919
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1919

Its opening was a statement of ambition: every room had a private bathtub, purified water, and a window. In 1919, this was genuinely extraordinary.

1974
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1974

Ronald Reagan attended WHO Radio's 50th anniversary celebration at the hotel, proof that Fort Des Moines has always been Iowa's premier gathering place.

2021
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2021

After major renovations, the hotel reopened as part of the Curio Collection by Hilton, a century of history, restored for the next hundred years.