How Waterlily is Revolutionizing Long-Term Care Planning—And What It Means for Founders
The Founder’s Chair exists to help visionary founders connect with the right funders and strategic partners. At our 2024 Irvine event, we saw firsthand how these connections can turn big ideas into game-changing ventures. A standout success? Waterlily, an AI-powered long-term care (LTC) planning platform that recently secured $7 million in seed funding from Brewer Lane Ventures, Genworth, Nationwide, Edward Jones Ventures, and top industry veterans.
Solving a Critical Gap in Financial Planning
Launched in March 2024, Waterlily is tackling a massive challenge in long-term care—how to plan ahead for something most families aren’t prepared for. By leveraging AI to analyze over 500 million data points, the platform helps families and financial advisors:
-Predict when LTC services may be needed
-Forecast care costs and duration
-Align financial strategies with evolving healthcare and insurance trends
“Traditional financial planning tools haven’t kept up with the complexity of long-term care,” says John Kim, Founding Partner at Brewer Lane Ventures. “Waterlily is filling one of the biggest gaps in financial security.”
From Personal Experience to Industry Innovation
Waterlily’s co-founders, Lily Vittayarukskul and Evan Ehrenberg, know firsthand how challenging LTC planning can be. Their mission? To make long-term care planning proactive, not reactive—giving families clarity and financial confidence long before care is needed.
“We’re building a system that empowers people to make smart, informed decisions today—not when it’s too late,” says Vittayarukskul.
The Power of Strategic Connections
At The Founder’s Chair, we celebrate founders who are creating real impact. Waterlily’s success is a testament to how the right network, funding, and vision can accelerate a startup’s growth.
With this funding, Waterlily plans to:
-Expand its AI-driven platform
-Enhance predictive care planning tools
-Create even more tailored financial solutions for advisors and families
This is what The Founder’s Chair is all about—connecting ambitious founders with funders who believe in their mission. We’re excited to see what’s next for Waterlily as they continue redefining long-term care planning.
🔗 Learn more about Waterlily: www.waterlily.com
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