Penelope Expands Its Bench of Retirement Experts to Better Serve the Underserved Small Business Market
Penelope, the modern 401(k) provider focused on expanding retirement access for small and micro businesses, is accelerating its mission with the addition of several high-profile advisors. These leaders bring deep expertise in ERISA, retirement research, and small business finance—reinforcing confidence in Penelope’s business model and its ability to serve a historically overlooked market.
The advisory additions include veteran voices from Wagner Law Group, Bank of America, McKinsey, American Express, and DCIIA—each recognized for shaping the retirement and financial services landscape. Their backing signals more than strategic alignment—it’s a vote of confidence in Penelope’s ability to help financial services intermediaries (TPAs, PEOs, banks with wealth advisors, etc.) efficiently and effectively serve the SMB market.
As CEO, Jean Smart shared in a recent press release, “We’re tackling one of the most important financial gaps in the country—retirement access for small and midsize businesses. These new advisors bring unmatched insight and relationships to help us close that gap.”
In parallel, Penelope continues to lead conversations across HR and fintech. In a recent KWP Works thought leadership roundup, the company was highlighted for driving innovation at the intersection of fintech, DEI, and financial security. For many SMBs struggling with how to support financial wellness for their teams, Penelope offers a clear, compelling solution: retirement plans that are inclusive, scalable, and simple to implement.
The excitement is also reflected in media coverage. HR News America framed Penelope’s growth as a timely response to rising demand for modern, accessible retirement solutions, especially among smaller businesses underserved by legacy platforms.
With a strengthened advisory bench, growing industry traction, and a clear vision for how to support the next generation of retirement plan sponsors, Penelope is helping redefine what’s possible for small business retirement.