BEYOND THE CHAIR

Unlocking Growth Through Financial Intelligence: Fintary’s Rise in Insurance Tech

At The Founder’s Chair, we champion the innovators who see opportunity where others see complexity. In this “Beyond the Chair” feature, we spotlight Qiyun Cai, Co-Founder and CEO of Fintary, a revenue growth platform transforming how insurance brokerages and carriers manage their financial operations.

The Hidden Revenue Problem

For decades, the insurance industry has grappled with an invisible drain on profitability: commission management. Buried beneath mountains of spreadsheets, manual reconciliation, and fragmented systems, brokerages and carriers lose track of what they’ve earned–and what they owe. The result? Revenue leakage, operational inefficiency, and growth constrained by outdated processes.

Fintary is solving this. Built specifically for the insurance industry, their platform tackles commission reconciliation, agent payment processing, and financial analytics with precision and intelligence. The impact is immediate: customers routinely recover 15% of their revenue simply by identifying discrepancies that traditional systems miss.

Engineering Efficiency at Scale

Fintary’s platform isn’t just about recovering lost revenue–it’s about reimagining how financial operations can fuel growth. By consolidating commission management, finance operations, and analytics into one holistic system, they’re enabling medium-sized to enterprise-level brokerages and carriers to operate with clarity and speed.

The numbers tell the story. Customers using Fintary reduce commission processing time by 80-90% and cut labor costs by 60%. For growth-minded organizations generating tens or hundreds of millions in annualized revenue, this efficiency unlocks something powerful: the ability to scale without proportionally scaling overhead. Some of Fintary’s customers have tripled in size within their first two years on the platform–not in spite of their operations, but because of them.

From LinkedIn to Launch Pad

Qiyun’s path to The Founder’s Chair began with a connection. Through LinkedIn and David Racich–both a customer and supporter of the TFC community–she found her way to an event she now describes as “one of the best industry events” she’s attended. The combination of meaningful networking and direct access to funders created the kind of environment where real relationships are built.

That experience translated into momentum. Following her presentation at TFC in Detroit, Qiyun connected with investors who understood not just the technology, but the industry pain points Fintary was designed to solve. Those conversations contributed to what came next: a Series A funding round that closed quickly, fueled by strong market traction and undeniable product-market fit.

AI That Works With You, Not Against You

The Series A capital is now accelerating Fintary’s product roadmap, particularly in machine learning and AI development. But Qiyun’s approach to AI is refreshingly pragmatic. Rather than forcing automation for automation’s sake, Fintary is deploying AI as a tool to enhance efficiency and user experience–while maintaining flexibility for teams who prefer manual control.

“We use AI across the platform,” Qiyun explains, “but always with the understanding that our customers need options.” For skeptics wary of AI’s disruption, she offers reassurance: when implemented thoughtfully, these tools drive positive growth by eliminating tedious work and empowering teams to focus on strategy, not spreadsheets.

“Technology should be accessible, not alienating.”

Built for What’s Next

Fintary’s ideal customers are growth-minded organizations ready to adopt cutting-edge solutions–companies with professional teams who recognize that operational efficiency is a competitive advantage, not a back-office afterthought. For those still building their teams, Fintary’s platform functions as a digital operations assistant, supporting businesses as they scale into their next phase.

The insurance industry is in the midst of a transformation. Consolidation is accelerating, and the race to scale is on. Companies that can unlock growth through efficiency, better data, and new distribution channels will win. Fintary is providing the infrastructure to make that possible.

A Collaborative Community

Beyond the capital and the platform milestones, Qiyun reflects on something less tangible but equally valuable: the collaborative spirit she’s found within the TFC network. Conversations that started in Detroit have continued. Relationships with other founders have deepened. The ecosystem James Wong has built isn’t transactional–it’s enduring.

When asked what advice she’d give future founders, Qiyun’s answer is direct: “Deeply understand your customers’ problems. Build solutions that are accessible. And remember that adoption is driven by technology that actually works.”

The Founder’s Chair is proud to support founders like Qiyun who are building platforms that don’t just solve problems–they unlock potential.

Est. 1919 · Des Moines, Iowa

HOTEL FORT DES MOINES

A century of stories, one remarkable address

Famous Guests
Scandals & Secrets
Firsts & Innovations
The Beginning
1922
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1922

Helen Keller rang in the New Year here, staying at the hotel while in Des Moines for performances over New Year's Eve.

1927
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1927

Babe Ruth and Lou Gehrig had breakfast here before an exhibition game. Two of baseball's greatest, at the same table, in Des Moines.

1927
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1927

Charles Lindbergh hosted a banquet here after his famous transatlantic flight. The menu featured boneless squab — reportedly a rare Des Moines delicacy at the time.

1933
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1933

Amelia Earhart visited the hotel to speak about her solo flight across the Atlantic — a rare chance for Iowans to hear her story firsthand.

1947
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1947

Mae West stayed here during her performance of "Come on Up" at the KRNT Radio Theater. One imagines she made an impression on the staff.

1959
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1959

Soviet Premier Nikita Khrushchev occupied the Presidential Suite during the height of the Cold War. This hotel has seen history made.

1960
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1960

JFK, LBJ, and Hubert Humphrey all attended dinner here and held a meeting on farm policy — three future or sitting presidents under one roof.

1980
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1980

Elizabeth Taylor stayed here during a Des Moines appearance. Hollywood glamour, right here in the heartland.

1980
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1980

Elizabeth Taylor stayed here during a Des Moines appearance. Hollywood glamour, right here in the heartland.

2003
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2003

Cher requested her own personal mattress be placed in room #1025. The hotel obliged. Room 1025 has never quite been the same.

2008
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2008

Barack Obama and Hillary Clinton both stayed here during the Iowa caucuses — rivals for the presidency, sharing the same address for a night.

1939
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1939

Police raided the Log Cabin Room on the 11th floor, seizing liquor and gambling equipment. The tip reportedly came from the men's own wives.

1927
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1927

When Lindbergh dined here post-transatlantic flight, he reportedly insisted on serving boneless squab, an extravagance that raised eyebrows across Iowa.

1959
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1959

The FBI monitored Khrushchev's stay closely. Guests on nearby floors reportedly had no idea who was sleeping down the hall.

1971
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1971

President Nixon greeted supporters in the lobby during his stay — a reminder that this hotel has always been where Iowa's political drama plays out.

1919
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1919

When it opened, every single room had a bathtub, purified chilled circulating water, and a window. Unheard of luxury for its era.

1938
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1938

The hotel announced the first air-conditioned guest room in Des Moines, a genuine technological milestone that made front-page news.

1953
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1953

100 rooms received TV sets in what was reportedly the largest single installation of televisions in Iowa at the time. The fee to operate yours? 25 cents.

1982
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1982

Governor Terry Branstad nominated the hotel to the National Register of Historic Places, cementing its place in Iowa's official history.

1919
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1919

The hotel opened on July 15, 1919, built for approximately $1.5 million and designed by the architectural firm Proudfoot, Bird & Rawson.

1919
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1919

Its opening was a statement of ambition: every room had a private bathtub, purified water, and a window. In 1919, this was genuinely extraordinary.

1974
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1974

Ronald Reagan attended WHO Radio's 50th anniversary celebration at the hotel, proof that Fort Des Moines has always been Iowa's premier gathering place.

2021
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2021

After major renovations, the hotel reopened as part of the Curio Collection by Hilton, a century of history, restored for the next hundred years.