BEYOND THE CHAIR

White Swan

At The Founder’s Chair, we believe our events are only the beginning. That’s why we’re kicking off our Beyond the Chair series—checking in with past founders to see where they’ve grown, what they’ve launched, and how we can continue to support them.

First up: White Swan, an AI-powered no-code platform on a mission to modernize insurance distribution.

Since their presentation at our Dallas event, founders Paul and Pontus have been busy. Their platform now supports instant quotes from 35+ carriers, integrates seamlessly with legacy providers, and even includes an AI assistant that pre-fills applications—streamlining sales and saving hours of manual work for BGAs and producer groups alike. They’ve seen real revenue growth, are piloting with enterprise clients, and are laying the groundwork for their upcoming seed round.

White Swan is proving that innovation in insurance isn’t just about new tech—it’s about removing friction, improving transparency, and empowering both agents and end clients. With partnerships forming across fintech, end-of-life planning, and even distribution hubs, their go-to-market strategy is just as dynamic as their product.

They credit TFC for offering strategic feedback, helping shape their pitch, and most importantly, facilitating real investor and founder relationships. As they look ahead, they’re excited to keep connecting with other TFC alumni, explore new partnerships, and bring even more efficiency to an industry that needs it.

We’re proud to keep supporting them—beyond the pitch, beyond the chair.